The Chambre de l’assurance, created from the merger of the CSF and the ChAD, is launching its homepage, chambreassurance.ca, along with its very first visual identity.
This milestone will contribute to high‑quality oversight for professionals in damage insurance, life and health insurance, and financial planning in Québec. It marks the beginning of the harmonization of the former organizations’ websites—true reference libraries for professional practice—while unveiling a strong brand image aligned with the Chambre the l’assurance’s mission: protecting the public by guiding the professional practice of its members.
A homepage to support all audiences
To ensure a smooth transition, a webpage has been launched: www.chambreassurance.ca, designed to welcome and guide all users toward the resources they need.
The page was designed to:
- serve as an entry point to the sites of the two former organizations;
- direct audiences—members, consumers, media, and partners—to the appropriate resources;
- facilitate access to essential information;
- inform professionals about key transition steps and reassure them of the continuity of the services available to them.
This page provides a clear and accessible point of reference, allowing everyone to know where to find information without interruption.
Until the official launch of the Chambre de l’assurance website, members will continue to have access to the legacy ChAD and CSF websites. This allows them to consult all the content developed over the years, which remains essential reference material to support high‑quality work.
A new visual identity reflecting its mission
The Chambre de l’assurance is also unveiling its new brand identity, built on three pillars: trust, protection, and leadership. Its new logo and distinctive colors represent its high level of excellence. The “a” symbol—first letter of the alphabet and of the word “assurance”—illustrates a superior rating, a high level of competence and excellence, and conveys an innovative, leadership‑driven stance. It demonstrates the Chambre de l’assurance’s ability to oversee insurance and financial planning professionals.
The visual identity also includes a green‑tinted color palette— a reassuring color that evokes dynamism, stability, and confidence within an industry in constant evolution.
This brand identity is already integrated into the webpage and will be gradually deployed across all communication tools and digital platforms developed by the Chambre de l’assurance.